Branding

"Branding" is when a person or thing's image, appearance, and sound has been made to fit with your personal bias issues, and so you automatically like it, or listen to and believe the person, without actually knowing anything about it or them.

In this age of extreme BRANDING, people who are not famous, or who don't have a "brand" get ignored and dismissed by most people.

This goes for music, art, tv shows and restaurants as well as various products. Most people get it about CERTAIN things, but they tend not to get that they do it with human beings too, just as much if not MORE. (If your brother, sister, or friend says something it's probably silly, if the guy on TV says the same thing you take it seriously and believe that it's true, and give him the credit for "coming up with the brilliant idea and insight" ... same one that your sister or friend said last week.)
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