People
follow along with gossips when they campaign against a target because
humans tend to follow others. It takes a conscious and self-aware human
being to NOT follow the lead of others, to stop and question, and look
around, regarding pretty much anything.
When others around us
watch a tv show, we tend to want to see what it is, and will often watch
it too. When everyone goes to the fireworks...,
it's what "everyone does", so everyone does it. When a lot of people we
know like a particular song or band, we tend to go along with them,
even if we didn't notice the band or like them at first.
If you
want to see this in action right now, just watch the activity at
popular restaurants, and compare that to the activity at less popular
restaurants. Even if the wait is an hour or more, people will flock to
the "popular" or "famous" restaurant, and they will do this at the
BUSIEST time. They won't go to the less popular one where there is no
wait, right down the street. They won't even change the time they go to
the popular restaurant, and go at a much less busy time. They will go,
and stay, where the CROWD is, because that's what everyone says is GOOD.
If no one was in line at the famous pizza restaurant or burger joint,
most people would just keep walking, they wouldn't even try the food
there. "That place looks like a hole" they would say, and keep going.
But put a waiting crowd in front of that same little "hole" of a burger
or pizza joint, and that will get their attention.
If a lot
of people seem to like a particular person, whether they're a local
person we can meet, or someone who is distant that we haven't met, we
tend to assume that there's a valid REASON they are popular, and we tend
to want to be included in that group. We can actually make a person
MORE ATTRACTIVE to ourselves just by believing that they are more
attractive (or wiser, or stronger) just because we are following the
crowd. If we met this person on the street, all by themselves, we might
not even like them. But because we see all these other people treating
them like they are "likeable", "wise", "beautiful", "talented", or
"funny", we go right along with them.
If a person seems
unpopular because others don't seem to treat them well, or others aren't
following them, or others are ignoring or criticizing them, we tend to
follow THAT, TOO. If no one seems to like Albert, then the only people
who will be listening to and sitting with Albert are people who don't
follow the crowd, who listen and get to know people for themselves. Who
think for themselves.
When Albert became famous for his brilliant
physics theory, it was because a rare, intelligent person who doesn't
follow the crowd was listening to him.
After Albert became famous,
suddenly all these people who didn't take him seriously at all, who
wouldn't even sit with him at lunch because he wasn't "anybody
important", all wanted to be included and associated with him. Those
crowd-followers would not have helped him up if he had fallen down right
in front of them before, but now that he looks popular, they all line
up to pretend they were his friend all along.
And so it goes
with gossips. Anyone who seems "popular" to crowd followers will be
listened to and believed, and anyone who seems "unpopular" will be
ignored and disrespected by crowd-followers. The gossip who is followed
by crowd followers can easily spread the most ridiculous and vicious
lies and rumors, because people who are followers will just eat it up
with a spoon, and spread it around some more.
Crowd-followers don't
STOP and say "Hey, that's not a nice thing to say, why are you trying
to spread negative things about that person? And how do you know if it's
even true?"
Also, the minute the target of this gossip is seen as
"unpopular", even if it's BECAUSE of those rumors, crowd-followers will
abandon that person. They will scatter like passengers jumping off a
sinking ship, or more like FLEAS off of a dog in a bathtub. It is NOT
RELEVANT to crowd-followers who did what, what the facts are, who is
actually the person who did wrong or right, they DON"T CARE ABOUT FACTS
OR REALITY. ALL they care about is who is POPULAR. That's who they will
follow and believe.
This is a GROUP SOCIAL BEHAVIOR tendency,
most group animals will follow whoever happens to appear to be the
leader at the time. That's where the reference to LEMMINGS comes from,
lemmings (small rodents, like mice), will follow the crowd literally
right off a cliff. They are ALL FOLLOWING EACH OTHER, no one is actually
LEADING, everyone assumes that someone ELSE is watching out for the
cliff. This is unfortunately very similar to human group behavior, which
is why there have been so many huge atrocities led by the psychotic
throughout human history.
The behavior is the same whether
it's in government, politics, in business, in religion, against
religion, in academia, or in the community or home. Crowd followers
follow the crowd, period, regardless of any facts or reality. And even
many who THINK they are NOT crowd followers simply pick a DIFFERENT
CROWD to follow. It's difficult for group animals to think for
themselves. Humans have the capacity to think for themselves, but it's
much easier and much less intellectual work, and much more social, superficial reward, to just go along with the crowd.